in-the-press

Coca-cola opts for TCOPlus

Coca-Cola Enterprises (CCE) is looking to significantly reduce its fleet carbon footprint and make substantial savings in fuel and fiscal costs over the next four years as part of its corporate responsibility and sustainability policy.

CCE, the leading marketer, distributor, and producer of Coca-Cola products in Europe, is utilising the carbon and tax analysis tool TCOPlus to accurately measure its carbon footprint and then monitor its improvement in performance to help achieve its objectives.

CCE currently operates around 4,600 leased vehicles in six main countries: the UK, France, Belgium, Holland, Sweden and Norway.

By using TCOPlus, the company calculates that, if it reduces the average carbon emissions of its fleet to 130g/km for all vehicles across Europe, it will make cost savings of €4.17m (£3.65m) over its fleet replacement cycle of four years and reduce its overall carbon emissions by over 3.6 tonnes.

There are projected operating cost savings in three main areas: corporate taxes, fuel costs and driver’ benefit-in-kind tax charges, but the company has emphasised that carbon reduction, not cost savings, is its primary objective.

“We are optimistic of hitting our targets for a variety of reasons,” said Wim Buzzi, category manager – fleet and responsible for the project. “Firstly, some 60% of our fleet are job cars, which means we can control the choice of vehicles for these categories and ensure they are the most carbon efficient available.

“Secondly, we are promoting best in class vehicles to all our drivers to ensure that we are not selecting high polluters, and have confirmed a maximum carbon cap of 160g/km across Europe. And finally we are introducing eco-driver training, initially as a pilot scheme in the Benelux countries, and then hope to roll it out in all countries once we have demonstrated the savings that are available.

“Our emphasis is on reducing carbon emissions, not saving costs, however, because we believe this is fundamentally the right thing to do and we want to set the right example. If we can inspire others to follow our lead, then that is our ultimate goal.

“Fleet reporting in a standardized format across Europe has always been a challenge, but TCOPlus has proved invaluable in allowing us to measure out current carbon footprint on a country by country basis, and then allowing us to create a series of simulations to show what the effect would be of changing various vehicles within our fleet policy.”

Buzzi is part of a fleet commodity council comprising fleet managers from each of the European countries which has been investigating ways of reducing the corporate carbon footprint for the last 18 months.

The council expects to present detailed evidence of the first carbon savings achieved under the carbon reduction policy when it meets later this year.

Going forward, the council is also exploring the use of alternative fuels, especially electric vehicles.

“We are trialling electric vehicles in a number of countries. For example we have a trial in the UK with the Nissan LEAF, and in France with Renault. We also have an agreement with Opel in Holland to be amongst the users of the new Ampera,” said Buzzi.

TCOPlus is a new software solution which uses highly visual dashboard technology to help major international fleets reduce their carbon footprint, cut their tax bills and control their fuel budgets more effectively.

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